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About Chez Teresa
The Dolan family left England for France to pursue their dream of running a
business in France. They dumped their mortgage and are now running their own chambre d'hotes/salon de thé/magasin. They also plan to run creative workshops
in the near future. In the pipeline is an anthology of short stories and
impressions of life in France. Teresa is an established writer herself and will
be working with Expats Radio
contributing to their website and carrying our reportage and producing a series
of 'letters from the Loire' for this burdgeoning expats radio station'.
When we started talking about this, some friends cautioned
against it saying that they feared for what we might do to earn a crust. And
what about the fact that we hardly spoke any French? True, but although it might
be difficult we could learn.
And they weren't wrong; getting from Point A in the UK to
Point B in France involves a lot of decisions and plans and, yes, risks, and no
two families will make the same choices. But this is how we did it and of course we learned along the
way.
While the first property you really like is not necessarily the one,
by
November 2005, the three of us, along with our cat William, left Tunbridge Wells
in Kent en route for a Christmas in Brittany.
Over the next month we rented a friend’s cottage in St.
Jean de Villenard which we used as a base and travelled thousands of miles
across France from Brittany to the Limousin to the Languedoc. All of our
property search had been carried out on the Internet before leaving England and
we started with an itinerary of about 10 houses in various locations. We knew
that we wanted something with character and with business potential. My dream
was to run a small café cum arts centre and we all felt that to offer a B&B
would be a good idea, but not by itself.
Some of the properties we viewed were truly appalling;
those pictures you see on the Internet are a great testimony to the fact that
the 'camera can lie'. After what seemed like viewing hundreds of unsuitable
properties, we found a beautiful house in Casouls les Beziers that lived up to
its picture. It was a very lovely spacious property well below our budget and 15
minutes either side from the sea and the mountains. It was also currently being
used as a hairdressing salon and had great potential to make a fabulous café.
But we still wanted to see a couple more houses, one in
the Limousin and one in the Loire Valley. The first one was so appalling that it
is not worth describing except to say that everyone in the hamlet seemed to be
related and the house literally untouched by time.
We arrived back at St. Jean de Villenard exhausted. We
were scheduled to visit the Loire Valley property two days later and almost
cancelled our trip.
Little clues, however, were making us think that maybe the
Casouls les Beziers property was not quite right for us. Clues such as the fact
that the owner didn't want her clients to know she was selling her business, so
we had to view the property 'under cover of darkness'.
Also the village, though pretty, seemed not a little off
the beaten track, certainly not ideal for a business dependent on tourists.
After all, we needed to be making some sort of income from the very launch of
our business. We are not here to make a fortune, but enough to pay the bills
certainly.
And so we decided to visit number 6, Avenue Rochechouart,
next to the ancient abbey of Fontevraud. It was a bitterly cold December
afternoon when we drove the 15 kilometres from Saumur to Fontevraud and
discovered the most amazing house. Built in 1865 of creamy Tuffeau stone with
ornate carvings and arranged over four floors with a beautiful spiral staircase,
it had retained lots of original features including stone fire-places, oak beams
and a splendid dining room.
It also had a salon that would be perfect for what we now
describe as our Salon de Thé and where we now also sell arts and crafts, English
groceries, health-foods, books, bric-a-brac and gifts. With enough accommodation
to run a chambre d'hôtes and for us to live comfortably, it had the added bonus
of a roof terrace with a panoramic view of Fontevraud Abbey.
We fell in love instantly with both the house and the
abbey plus there even seemed to be tourists walking about on this cold winter's
day. The house was a little pricier then we had budgeted for, but we put in an
offer there and then and we have not regretted making the bigger investment.
We moved in March 2006. Most new acquisitions including
some rather wonderful tapestries we bought on a budget from brocantes and the
fantastic Emmaüs and Aspire projects —charities that earn money by running
thrift stores— plus Conforama and But.
The house for its age was in surprisingly good order and
the only thing we have really had to do is create an en-suite for the
first-floor guest room. We had enormous difficulty finding a plumber to do the
work; in fact, we never did find one who was available when we needed him so we
'took the plunge' and did the work ourselves. As none of our visitors has
complained yet, we can only assume we've done a reasonable job.
Our Mixed Bag….
What we are aiming for at Chez Teresa/A Taste d'Angleterre is a synthesis of
English and French culture.
Rather than relying on one revenue stream to carry the
whole, we have put in place several different, complementary businesses based on
this theme. The trick we hope is to juggle all the balls at once.
First, we showcase both local artists' work as well as
English pottery etcetera. Although our salon/shop space is relatively small, we
have to date sold a number of pieces including some drawings of Fontevraud Abbey
that local artist Crystelle Aveline sketched on our roof terrace.
Second, our rooms feature Internet access and in addition to regular guests, we
will in the near future be opening the house in order to run creative-writing
workshops both non-residential and residential. The plan is to create an on-line
anthology of work and to use the blog as a tool for creative expression and
dialogue.
On the cuisine front, we also offer visitors the
possibility, by reservation only, to enjoy an evening meal and can accommodate
up to eight people in our dining room. To date, we have served a French family
with a 'traditional' veggie version of an English Roast dinner (which they
described as 'superb'); another with a traditional English Tea of sandwiches,
scones and a Victoria Sandwich; and several other families from a range of
nationalities with Italian, Mexican and Indian cuisine.
During lunchtimes, we serve fresh salads, both house
salads and an extensive salad bar. Private tea-parties can also be arranged by
reservation.
Our customers
Fontevraud is a small village that, thanks to the abbey, attracts thousands of
visitors from all over the world and to date we have met visitors from South
America, the States, Canada, England, Belgium, Germany, Spain, the Czech
Republic and of course France.
Local people are still a little wary of us, but not
unfriendly and some are beginning to come in and refer their friends and family.
One of this seasons customers from the Czech Republic described his experience
at Chez Teresa as ‘a taste of English heaven’.
Chez Teresa is open all year round. Our next plans include
planning a special Christmas offering of either dining
at Chez Teresa for Christmas Day lunch or inviting people to stay from Christmas
Eve until 27 December.
Our 'Hot' Tips for Starting a Business in France
- Try not to be too fixed
on one location, unless of course you know that location really well before
arriving.
- Have some kind of plan before you
arrive, including writing a draft business plan. It will help keep you focused
as you look at properties.
- On the other hand, unless you are
a plumber, builder, electrician or satellite engineer where clearly you will
have a marketable trade, try to have an open mind as to what you might do. We,
for example, had no notion that we would run an English shop as such, but we now
sell many English food products as tourists often want them and even the French
enjoy our English Jams, Chutneys and Marmalades. Cadbury's chocolate is our best
seller with French customers.
- Try to make contact with people
who are doing something similar to what you want to do: we communicated with a
couple in the Charentes before we came and they were able to give us some useful
tips and contacts. Plus they have since become our friends; your business will
ultimately bear the mark of your own personality but sharing notes is essential.
- Sue and
John at Property Services who helped us enormously, along with Bernard and
Jeremy from the Saumur based Estate Agency, 'Lost in France' with the nitty
gritty of establishing a new business re paperwork, insurance, taxes, social
security etc. Paul from Anjou Informatique in Saumur who designed and set up our
website for us, not to mention fixing all those French IT bugs! Just to say that it makes a world of difference to setting up a
venture like ours if you've got support from people who've been there and done
that.
- If you don't speak French, take
some lessons and buy some tapes before you come over. Once you get here, get a
private tutor. They not only help improve your skills, but offer good insight
into the community and local culture.
- If you are running a B&B (unless
it will be a rural retreat) and/or shop, select somewhere that is on the tourist
route with a number of close-by tourist attractions. Fontevraud, for example, is
renowned not only for the Abbey, but also for its proximity to châteaux,
vineyards, scenic walks and many sports facilities including golf, fishing,
swimming and riding.
- Try and identify your unique
selling point.
- Invest in a website and use your
email contacts.
- Produce some good quality
publicity materials.
- Make sure that you do all the
necessary paperwork and register with the relevant organizations, such as the
Chamber of Commerce.
- Be prepared to diversify; unless
you have a full-proof way of making a living think of pooling your respective
skills (do a skills audit) and have some fun thinking about ways in which you
might make a living.
- Be prepared to build bridges with
other businesses; for example the local hotel, La Croix Blanche, in the the
centre of Fontevraud, sends guests over to use our Internet facility or if they
are overbooked.
- Try to network and integrate with
the local community. We recently attended a village picnic and from that have
made several new friends plus I (Teresa) have joined the local Gospel Choir as a
direct result of meeting villagers at the event. In addition we have plans to
collaborate with a new cross-art form project that should be up and running in
2007 and all this from a attending a local picnic. You just never know who you
might meet that can make all the difference to the quality of your life and you
business prospects.
- Finally, don't be put off by
friends and family who mean well, but might try to put you off. Go by your gut
instinct. If you're not sure, come and stay three months in the region that
interests you and see how you feel at the end.
We refused to be deterred and now, although we do miss
friends and family, England is only a drive and a ferry away…
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